One in five Indigenous Australians die early as a result of smoking.
No Smokes is about changing that. No Smokes is an innovative anti-smoking initiative that uses videos, animations, music, games and other fun stuff to help young Aboriginal and Torres Strait Islanders quit smoking. Youth friendly anti-smoking tools feature Aboriginal faces and speak to young Aboriginal audiences.
No Smokes is funded by the Department of Health and Ageing as part of its Indigenous Tobacco Control Initiative.
We were contracted to develop interactive games and apps including a 'Hip Hop Dance Off' game to highlight the health effects of smoking.
In the Hip Hop Dance Off, two characters (a non-smoker and smoker) enter a dancing competition. The faces of the contestants are set by taking a photo on their computer or mobile device or selecting an existing saved image.
The game was delivered through the No Smokes website and as a stand-alone mobile application for iOS and Android.
Visit www.nosmokes.com.au
